Could the web be used to sway elections, change opinions and influence your afterlife? The answer might surprise you.
Joel Klettke is a content marketing strategist at Business Casual Copywriting. After graduating from the Haskayne School of Business in 2010, he spent most of his early 20’s arm wrestling Google at a digital marketing agency. There, he learned the deep, dark secrets of bending the web to your will. Having flown the coop on agency life in 2013, Joel now uses the power of persuasive writing, along with his knowledge of online marketing, to help brands send more interesting messages and make new friends with money to spend.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
